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Media Department

Media Communications

OVERVIEW

The Media Communications program offers courses in HD and 4K video production, broadcasting, and post-production for digital video, film, radio and the broadcast arts. There are two major degrees and five certificates which offer entry into the industry or transfer to a four-year institution. The courses cover the gamut of authoring, producing, and editing creative content for the continually evolving communications technologies.
We are always adding new state-of-the-art  industry changes to our curriculum, including using drones in production and Immersive Design. We are also currently working on non credit, mirrored versions of many of our courses.

A degree in media communications can open up a variety of career opportunities in the fast-paced and ever-evolving field of media, journalism, advertising, public relations, and more. Here are some potential career paths you could pursue with a degree in media communications:

  1. Journalism: Work as a reporter, correspondent, or editor for newspapers, magazines, online publications, or broadcast outlets, covering news, features, sports, or entertainment.
  2. Broadcasting: Pursue a career in television or radio broadcasting as a news anchor, reporter, producer, or director.
  3. Digital Media Production: Work in digital media production, creating content for online platforms, including video production, podcasting, social media management, and multimedia storytelling.
  4. Advertising and Marketing: Enter the advertising or marketing industry as a media planner, account executive, creative director, or copywriter, helping to develop and execute advertising campaigns across various media channels.
  5. Public Relations: Become a public relations specialist, managing communication between organizations and the public, including media relations, crisis communication, and reputation management.
  6. Corporate Communications: Work in corporate communications for businesses, non-profit organizations, or government agencies, managing internal and external communication strategies, including employee communication, media relations, and public affairs.
  7. Social Media Management: Specialize in social media management, helping organizations build and maintain their online presence through platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  8. Content Creation and Curation: Create and curate content for online platforms, including blogs, websites, and digital publications, as well as managing content strategy and engagement.
  9. Media Research and Analysis: Conduct media research and analysis for market research firms, media companies, or advertising agencies, analyzing audience demographics, media consumption trends, and advertising effectiveness.
  10. Freelance Work: Pursue freelance opportunities in writing, editing, photography, videography, or design, working on a project basis for various clients or publications.

These are just a few examples of the many career paths available with a degree in media communications. The field is diverse and constantly evolving, offering opportunities for creative expression, storytelling, and innovation across various industries and platforms.

Whether you’re interested in making movies or music videos, documentaries or YouTube, the Media Communication program at Laney College offers hands-on classes both behind and in front of the camera. Learn to write scripts, produce, direct, act and get your hands on top of the line equipment to make your vision a reality. Learn the skills you need to improve your skills and get jobs in this exciting industry.