The marketing and sales program trains students for high-demand careers in Merchandising, Sales and Customer Service, Planning and Promotions, Advertising and Public Relations.
Every organization in our highly-competitive business environment needs to be able to understand consumer behavior, identify consumer needs, and then develop strategies to meet those needs. This program provides students with the skills to meet those needs.
| Associate of Science Requirements: | ||
| Dept/No. | Title | Units |
| BUS 1A | Financial Accounting | 4 |
| BUS 2 | Introduction to Business Law | 3 |
| BUS 10 | Introduction to Business | 3 |
| BUS 38 | Introduction to Microcomputers and Business Software | 4 |
| BUS 72 | Principles of Retailing | 3 |
| BUS 74 | Introduction to Advertising | 3 |
| BUS 75 | Salesmanship | 3 |
| M/SVN 60 | Introduction to Management | 3 |
| Total Major Units | 26 | |
| For Associate Degree General Education requirements, please schedule an appointment with a counselor. | ||
| Certificate of Achievement Requirements: | ||
| Dept/No. | Title | Units |
| Choose either BUS 10 or BUS 2. | ||
| BUS 10 | Introduction to Business | 3 |
| BUS 2 | Introduction to Business Law | 3 |
| ——————————————————————————————————————- | ||
| BUS 20 | General Accounting | 3 |
| BUS 70 | Introduction to Marketing | 3 |
| BUS 72 | Principles of Retailing | 3 |
| BUS 74 | Introduction to Advertising | 3 |
| BUS 75 | Salesmanship | 3 |
| Total Required Units | 18 | |
