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Art

Visual & Performing Arts

Media Communications

Media Communications

Whether you’re interested in making movies or music videos, documentaries or YouTube, the Media Communication program at Laney College offers hands-on classes both behind and in front of the camera. Learn to write scripts, produce, direct, act and get your hands on top of the line equipment to make your vision a reality. Learn the skills you need to improve your skills and get jobs in this exciting industry.

Department Overview

The Media Communications program offers courses in HD and 4K video production, broadcasting, and post-production for digital video, film, radio and the broadcast arts. There are two major degrees and five certificates which offer entry into the industry or transfer to a four-year institution. The courses cover the gamut of authoring, producing, and editing creative content for the continually evolving communications technologies.
 
We are always adding new state-of-the-art  industry changes to our curriculum, including using drones in production and Immersive Design.
Career Opportunities

A degree in media communications can open up a variety of career opportunities in the fast-paced and ever-evolving field of media, journalism, advertising, public relations, and more. Here are some potential career paths you could pursue with a degree in media communications:

  1. Journalism: Work as a reporter, correspondent, or editor for newspapers, magazines, online publications, or broadcast outlets, covering news, features, sports, or entertainment.
  2. Broadcasting: Pursue a career in television or radio broadcasting as a news anchor, reporter, producer, or director.
  3. Digital Media Production: Work in digital media production, creating content for online platforms, including video production, podcasting, social media management, and multimedia storytelling.
  4. Advertising and Marketing: Enter the advertising or marketing industry as a media planner, account executive, creative director, or copywriter, helping to develop and execute advertising campaigns across various media channels.
  5. Public Relations: Become a public relations specialist, managing communication between organizations and the public, including media relations, crisis communication, and reputation management.
  6. Corporate Communications: Work in corporate communications for businesses, non-profit organizations, or government agencies, managing internal and external communication strategies, including employee communication, media relations, and public affairs.
  7. Social Media Management: Specialize in social media management, helping organizations build and maintain their online presence through platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  8. Content Creation and Curation: Create and curate content for online platforms, including blogs, websites, and digital publications, as well as managing content strategy and engagement.
  9. Media Research and Analysis: Conduct media research and analysis for market research firms, media companies, or advertising agencies, analyzing audience demographics, media consumption trends, and advertising effectiveness.
  10. Freelance Work: Pursue freelance opportunities in writing, editing, photography, videography, or design, working on a project basis for various clients or publications.

These are just a few examples of the many career paths available with a degree in media communications. The field is diverse and constantly evolving, offering opportunities for creative expression, storytelling, and innovation across various industries and platforms.

Media Resources

Scripts and Scriptwriters’ Resources


General Film-making Resources


Movie Lists


Film and TV 


Outstanding Radio/TV/Web programming

Radio

NPR (podcasts at npr.org; some of these programs air on KQED Radio 88.5)

Television

PBS (podcasts and transcripts at pbs.org)

The Daily Show (satire), Comedy Central

The Colbert Report (satirizes personality driven political pundit programs, particularly Fox News’ The O’Reilly Factor)

Last Week Tonight with John Oliver, HBO

60 Minutes, CBS (investigative journalism)

NBC Meet The Press (interviews national leaders on politics, economics, foreign policy, and other public affairs)

Inside the Actor’s Studio, BRAVO (interview format followed by questionnaire)

OWN programs (Oprah Winfrey Network)

Real Time with Bill Maher. HBO

Hardball with Chris Matthews, MSNBC

Democracy Now! A DAILY INDEPENDENT GLOBAL NEWS HOUR with Amy Goodman & Juan González


Magazine

Mother Jones (nonprofit news organization that specializes in investigative, political, and social justice reporting)


Online Resources

Bill Moyers.com (news and views unrepresented or underrepresented in commercial media)

Decisions on Deadline – Game that teaches Journalism Ethics for the Digital Age: www.decisionsondeadline.com


Comedy Resources

Pappy’s in Berkeley


Further Education

Voice One (Voice-over training and Acting Workshops in San Francisco)

Voicetrax (Voice-over Training)

Contact Us

Department Co-Chairs
Vina Cera
Email: vcera@peralta.edu

Steve Shlisky
Email: sshlisky@peralta.edu

View All Faculty --->>>

View All Faculty --->>>

Dean
Elizabeth Maher
Email: emaher@peralta.edu

Learning & Career Pathway
Visual & Performing Arts

Division
Liberal Arts

Location
Theatre, 4th Floor

Degrees & Certificates

Performance & Production
Performance & Production For Video, Broadcast And Digital Cinematography - A.S. Degree

This Degree offers the student a wide variety of acting, directing and producing for the digital screen arts.

 

Performance & Production
Video Production For Video, Broadcast And Digital Cinematography - A.S. Degree

This Degree covers the entire range of digital video, audio and  media production, from script development, hands-on, current professional 2K and 4K production equipment, current editing and other post-production effects and applications, distribution, and media business management.

 

Performance & Production
AR/VR: Immersive Design - Certificate of Achievement

This Certificate was created to educate students on the principles of AR and VR Immersive Design for mobile, web, and Head Mounted Displays.

Performance & Production
AudioVisual Technologist - Certificate of Achievement

This Certificate was created to assist students' entry in the AV industry. Students will be proficient in video/audio production systems and signal flow; basic IP theory and connectivity; and AV business management.

 

Performance & Production
Offline and Online Editing with DaVinci Resolve - Certificate of Completion

This Certificate incorporates primary and secondary color grading, motion graphics with Fusion page, audio finishing with Fairlight page, and media management. For all platforms to include Windows and Mac.  

 

Performance & Production
Performance & Production For Video, Broadcast And Digital Cinematography - Certificate of Achievement

This Certificate offers the student a wide variety of acting, directing and producing for the digital screen arts, including experience in announcing, interactive journalism and reporting for broadcast, the web and other emerging digital communications, podcasting, scriptwriting, drama, voice overs, news and sportscasting.

 

Performance & Production
Video Production For Video, Broadcast And Digital Cinematography - Certificate of Achievement

This Certificate covers the entire range of digital video media production, from script development, hands-on, professional HD production equipment, current editing and other post-production applications, distribution, and media business management.

 

Performance & Production
Virtual Production - Certificate of Achievement

This Certificate was created to educate students on the principles and practices of 3D Virtual Production for Film, TV and Media Production.

Performance & Production
Virtual Production Fundamentals - Certificate of Achievement

This Certificate offered as a part of the Regional Virtual Production Academy (RVPA) collaborative, prepares students for entry-level careers in Virtual Production.

Faculty

Laney College Enrollment (3)

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Transfer To A University

Laney College's AA-T and AS-T degrees guarantee junior standing admission to the CSU system, with priority for local CSU campuses in similar programs. Consult a counselor or transfer specialist for details.

Meet With A Counselor

Counselors can help you create a Student Educational Plan (SEP) to outline the courses needed for an Associate’s degree, transfer, or certificate, even if you're unsure of your educational goals.

Uncertain About Your Career Path?

We provide support with career exploration, self-assessment as well as the major and career decision making process to help all Laney students achieve career satisfaction and success.