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Whether you’re interested in making movies or music videos, documentaries or YouTube, the Media Communication program at Laney College offers hands-on classes both behind and in front of the camera. Learn to write scripts, produce, direct, act and get your hands on top of the line equipment to make your vision a reality. Learn the skills you need to improve your skills and get jobs in this exciting industry.
Department Overview
Career Opportunities
A degree in media communications can open up a variety of career opportunities in the fast-paced and ever-evolving field of media, journalism, advertising, public relations, and more. Here are some potential career paths you could pursue with a degree in media communications:
- Journalism: Work as a reporter, correspondent, or editor for newspapers, magazines, online publications, or broadcast outlets, covering news, features, sports, or entertainment.
- Broadcasting: Pursue a career in television or radio broadcasting as a news anchor, reporter, producer, or director.
- Digital Media Production: Work in digital media production, creating content for online platforms, including video production, podcasting, social media management, and multimedia storytelling.
- Advertising and Marketing: Enter the advertising or marketing industry as a media planner, account executive, creative director, or copywriter, helping to develop and execute advertising campaigns across various media channels.
- Public Relations: Become a public relations specialist, managing communication between organizations and the public, including media relations, crisis communication, and reputation management.
- Corporate Communications: Work in corporate communications for businesses, non-profit organizations, or government agencies, managing internal and external communication strategies, including employee communication, media relations, and public affairs.
- Social Media Management: Specialize in social media management, helping organizations build and maintain their online presence through platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Content Creation and Curation: Create and curate content for online platforms, including blogs, websites, and digital publications, as well as managing content strategy and engagement.
- Media Research and Analysis: Conduct media research and analysis for market research firms, media companies, or advertising agencies, analyzing audience demographics, media consumption trends, and advertising effectiveness.
- Freelance Work: Pursue freelance opportunities in writing, editing, photography, videography, or design, working on a project basis for various clients or publications.
These are just a few examples of the many career paths available with a degree in media communications. The field is diverse and constantly evolving, offering opportunities for creative expression, storytelling, and innovation across various industries and platforms.
Media Resources
Scripts and Scriptwriters’ Resources
- Simply Scripts
- Scripts & Scribes
- Daily Script
- Movie Scripts and Screenplays
- Scripts for You
- Movie Bytes
- Plot, Theme, the Narrative Arc and Narrative Patterns
- What is a Theme in Narrarive?
General Film-making Resources
- Bay Area Video Coalition
- Oakland Film Office
- San Francisco Film Commission
- San Francisco Film Society
- National Academy of Television Arts and Sciences – NorCal Emmys
- SF Cutters
- SF Casting
- Nancy Hayes Casting
- Beau Bonneau Casting
Movie Lists
Film and TV
Outstanding Radio/TV/Web programming
Radio
NPR (podcasts at npr.org; some of these programs air on KQED Radio 88.5)
- Morning Edition (news, features, interviews and commentaries)
- All Things Considered (news, interviews, commentaries, reviews and offbeat features)
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Fresh Air with Terri Gross (interviews)
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This American Life (journalistic non-fiction featuring essays, memoirs, field recordings, short fiction and found footage)
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Forum, PBS/KQED
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Left, Right & Center, KCRW (Political, Cultural)
Television
PBS (podcasts and transcripts at pbs.org)
- Tavis Smiley (PBS TV)
- The News Hour with Jim Lehrer (world and national news, political analysis with Mark Shields and David Brooks, commentaries, essays, science, health and art beats, correspondents interview guests.)
- Frontline (investigative journalism)
- NOVA (science series)
- Charlie Rose (interviews)
- Washington Week (public affairs program using a panel discussion format)
The Daily Show (satire), Comedy Central
The Colbert Report (satirizes personality driven political pundit programs, particularly Fox News’ The O’Reilly Factor)
Last Week Tonight with John Oliver, HBO
60 Minutes, CBS (investigative journalism)
NBC Meet The Press (interviews national leaders on politics, economics, foreign policy, and other public affairs)
Inside the Actor’s Studio, BRAVO (interview format followed by questionnaire)
OWN programs (Oprah Winfrey Network)
Real Time with Bill Maher. HBO
Hardball with Chris Matthews, MSNBC
Democracy Now! A DAILY INDEPENDENT GLOBAL NEWS HOUR with Amy Goodman & Juan González
Magazine
Mother Jones (nonprofit news organization that specializes in investigative, political, and social justice reporting)
Bill Moyers.com (news and views unrepresented or underrepresented in commercial media)
Decisions on Deadline – Game that teaches Journalism Ethics for the Digital Age: www.decisionsondeadline.com
Comedy Resources
Further Education
Voice One (Voice-over training and Acting Workshops in San Francisco)
Voicetrax (Voice-over Training)
Contact Us
Department Co-Chairs
Vina Cera
Email: vcera@peralta.edu
Steve Shlisky
Email: sshlisky@peralta.edu
Dean
Elizabeth Maher
Email: emaher@peralta.edu
Learning & Career Pathway
Visual & Performing Arts
Division
Liberal Arts
Location
Theatre, 4th Floor
Degrees & Certificates
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This Degree offers the student a wide variety of acting, directing and producing for the digital screen arts.
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This Degree covers the entire range of digital video, audio and media production, from script development, hands-on, current professional 2K and 4K production equipment, current editing and other post-production effects and applications, distribution, and media business management.
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This Certificate was created to educate students on the principles of AR and VR Immersive Design for mobile, web, and Head Mounted Displays.
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This Certificate was created to assist students' entry in the AV industry. Students will be proficient in video/audio production systems and signal flow; basic IP theory and connectivity; and AV business management.
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This Certificate incorporates primary and secondary color grading, motion graphics with Fusion page, audio finishing with Fairlight page, and media management. For all platforms to include Windows and Mac.
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This Certificate offers the student a wide variety of acting, directing and producing for the digital screen arts, including experience in announcing, interactive journalism and reporting for broadcast, the web and other emerging digital communications, podcasting, scriptwriting, drama, voice overs, news and sportscasting.
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This Certificate covers the entire range of digital video media production, from script development, hands-on, professional HD production equipment, current editing and other post-production applications, distribution, and media business management.
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This Certificate was created to educate students on the principles and practices of 3D Virtual Production for Film, TV and Media Production.
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This Certificate offered as a part of the Regional Virtual Production Academy (RVPA) collaborative, prepares students for entry-level careers in Virtual Production.
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Unlock Financial Aid for College Expenses
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Laney College's AA-T and AS-T degrees guarantee junior standing admission to the CSU system, with priority for local CSU campuses in similar programs. Consult a counselor or transfer specialist for details.
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Counselors can help you create a Student Educational Plan (SEP) to outline the courses needed for an Associate’s degree, transfer, or certificate, even if you're unsure of your educational goals.
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We provide support with career exploration, self-assessment as well as the major and career decision making process to help all Laney students achieve career satisfaction and success.